Class summary

I never realized the different things you had to do in order for a piece to be properly prepared for printing. I learned about what indesign should be used for, and what it should not be used for. Example: do not re-size images in indesign, and make sure the file is properly saved. I also learned how to make sure the colors on your computer come out the same once printed. You should make sure everything is CMYK, and only use pantone colors. Overall, I learned a significant amount about printing, and I feel much more confident in preparing pieces for print.

One thing I wish we would have gone over more is the image master list, because that is an important part of the class. I also think the first project should be done for participation points, but graded as if it were a real project so the student knows what to do different.

Again, this was a great class and I feel a lot more prepared to be out in he real world.

Final Project

For my final project I created a 34x33 poster (front and back) that folds down into smaller sections. My target audience is photographers, both professional and non-professional; People with an interest in outdoor/nature photography. Target age is young to old, whoever is interested in photography.




Project Specs:

34 x 33, fully open

Horizontal fold lines at

~8", ~16", ~24"

Vertical fold lines at

8.5", 17", 25.5

.25 margin

.125 bleed

4-color

Price Quote for printing:

Completed final project:






All of the images used on my project were taken by me and copyrighted to me.

Full page publication ad

Thumbnails:



Rough:



Final:


My final ad remained consistent with my final rough. My target audience is photographers, or anybody interested in photography.

Collegio ad project

Collegio ad thumbnails



Rough



My collegio ad focused on my photography, advertsing a gallery I have. My target audience is people aged 18 to 40, professional photographers or recreational photographers. My call to action is the e-mail address that I supplied.

Finished project



My finished project remained consistent with my final rough. I utilized my e-mail and signature to get my name out, and to use as my call for action.

Variable Direct Mail

Rough Sketches:




I plan on advertising my photography business. I will send out 2 versions each with different picture from my collection.

My target audience is young adults to adults. Age 18 to 40. People who are into photography as a hobby, have professional experience with with photography, or have their own photography business. Male and female. Or any creative type looking for pictures to use, or have something of theirs captured by a professional photographer.

My final direct mail project included the following parameters: 7x5 inches, 2 sided direct mail post card with variable content. I used 3 images total, 2 were variable and one was static.

The 2 variable pictures included the fog/statues and wheat grass, the static image was the sunflower. The fog/statue photo included a blue photo scheme, while the wheat grass photo included a yellow color scheme.


My instruction sheet listed the color scheme , blue or yellow, and where it should be placed. Then I listed the photos and where on each mail piece it should be placed.
My database included the addresses and names of the individuals who are going to receive my mail piece. I then put the pantone color, and image name next to the appropriate individual.





All images were taken by me, Matt Hartke, and are copyrighted to me.

Notepad Project

This is my rough sketch for my notepad project. I chose to focus on my photography for this project. I feel the notepad i have sketched below represents my skill as a photographer and also my simple yet unique design abilities. I feel it is important to get your ideas across simply, but without hindering the design(sloppy, messy).
The target audience is me, my photography background.



My thumbnail sketches:




Specs:

.25 margin

5 x 7 inch

Black ink only |.125 bleed

50 sheets per pad

padded

chip board back

Price per pad: 2.50 - 5 cents per page

How long will it take to create the pads: 1 day

What type of file do they need to print the pad: .indd or .pdf

Source for information
PSU printing services

Final Notepad:





My final notepad remained consistent with my rough sketch. I feel the final product turned out how I envisioned it. The thumbnails and rough sketches helped greatly to gather my ideas on paper and help prepare for the final design.
QR Code

What?
QR codes are a way to go beyond just the paper and send the user into interactive media to get a better understanding of what the QR code is representing.

Why?
Its simple. Its easy for the user to scan and arrive at a website, or any type of interactive media that oes more in depth into whatever the QR code is representing.

My QR code:

Chapter 1 & 2

Chapter 1

Then & Now: Compare the roles and responsibilities of a shop (pp. 3 & 4)

The roles and responsibilities have greatly changed. Back in the "Olden days" you would have dedicated typesetters, who generated text using phototypesetting equipment. You would have film strippers who combined line shots and color separation films from the camera to create final page film. In the old times the work flow generally looked liked the diagram below:


Now in the moderm times, there are no strippers or typesetters, more than half of the positions that were used back in the days are gone because of one thing: technology. The book talks about the computer, Aldus PageMaker, Adobes PostScript, and of course Adobe Photoshop.





Describe the following titles and a salary range for each:
Sales Rep/Customer Service
Estimator
Preflight technician
Prepress operator


Discuss the following key terms:
imposition
The number of images you can put on a sheet.
RIP
Raster image processor
Trapping
To create overlapping areas of common color in order to minimize gaps during slight misregistration on press.
Die Cutting
Using pressure and shaped metal dies to cut a printed piece in an interesting shape

Chapter 2

Discuss halftone dots
Since its not possible to print millions of colors in a continuous-tone fashion, the predominant printing processes approximate a wide range of colors by using CMYK printed with halftone dots.
Define the following and discuss their importance:
DPI
Dots per inch
LPI
Lines per inch
PPI
Pixels per inch
CMYK vs RGB
CMYK is used for printing, RGB is not.
Define and discuss Spot Colors
In offset printing, a spot color is any color generated by an ink (pure or mixed) that is printed using a single run
Discuss registration
Registration is the alignment of all inks printed on a press.
What is Rich Black? Why is it important?
Rich black is darker than nay other black color. Rich black is important because it can avoid trapping issues.
When discussing color management, how do you control your environment?
Make sure you stay organized and have every color from the pantone matching system.

Photos copyright "Print Production: with adobe creative suite software" by Claudia McCue