Wednesday, September 7, 2011

Chapter 1 & 2

Chapter 1

Then & Now: Compare the roles and responsibilities of a shop (pp. 3 & 4)

The roles and responsibilities have greatly changed. Back in the "Olden days" you would have dedicated typesetters, who generated text using phototypesetting equipment. You would have film strippers who combined line shots and color separation films from the camera to create final page film. In the old times the work flow generally looked liked the diagram below:


Now in the moderm times, there are no strippers or typesetters, more than half of the positions that were used back in the days are gone because of one thing: technology. The book talks about the computer, Aldus PageMaker, Adobes PostScript, and of course Adobe Photoshop.





Describe the following titles and a salary range for each:

Sales Rep/Customer Service
Estimator
Preflight technician
Prepress operator


Discuss the following key terms:

imposition
The number of images you can put on a sheet.
RIP
Raster image processor
Trapping
To create overlapping areas of common color in order to minimize gaps during slight misregistration on press.
Die Cutting
Using pressure and shaped metal dies to cut a printed piece in an interesting shape

Chapter 2

Discuss halftone dots

Since its not possible to print millions of colors in a continuous-tone fashion, the predominant printing processes approximate a wide range of colors by using CMYK printed with halftone dots.
Define the following and discuss their importance:
DPI
Dots per inch
LPI
Lines per inch
PPI
Pixels per inch
CMYK vs RGB
CMYK is used for printing, RGB is not.
Define and discuss Spot Colors
In offset printing, a spot color is any color generated by an ink (pure or mixed) that is printed using a single run
Discuss registration
Registration is the alignment of all inks printed on a press.
What is Rich Black? Why is it important?
Rich black is darker than nay other black color. Rich black is important because it can avoid trapping issues.
When discussing color management, how do you control your environment?
Make sure you stay organized and have every color from the pantone matching system.

Photos copyright "Print Production: with adobe creative suite software" by Claudia McCue

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