I plan on advertising my photography business. I will send out 2 versions each with different picture from my collection.
My target audience is young adults to adults. Age 18 to 40. People who are into photography as a hobby, have professional experience with with photography, or have their own photography business. Male and female. Or any creative type looking for pictures to use, or have something of theirs captured by a professional photographer.
My final direct mail project included the following parameters: 7x5 inches, 2 sided direct mail post card with variable content. I used 3 images total, 2 were variable and one was static.
The 2 variable pictures included the fog/statues and wheat grass, the static image was the sunflower. The fog/statue photo included a blue photo scheme, while the wheat grass photo included a yellow color scheme.
My instruction sheet listed the color scheme , blue or yellow, and where it should be placed. Then I listed the photos and where on each mail piece it should be placed.
My database included the addresses and names of the individuals who are going to receive my mail piece. I then put the pantone color, and image name next to the appropriate individual.
All images were taken by me, Matt Hartke, and are copyrighted to me.
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