Recently Starbucks changed their logo. This is the first logo change since 1987. The main difference between the 1987 logo and 2011 logo is lack of text, and color of the long haired girl. I would say overall this was a successful logo change. I believe the main purpose was to de-clutter the logo and make it look more sleek and professional.
Source for image: http://www.psfk.com/
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